John Kusovski
I guide my clients on how to leverage digital marketing as a way to connect with their audiences and grow their businesses.
Published Works
When Digital Barriers Loom, Brand Can Be Your Best Defense
Tenet Partners
16 February 2018
Tech giants are making big changes to their algorithms. Brand marketing could be your best defense against a reduction of organic reach.
When Investing in Paid Social Makes Sense
Branding Magazine
19 April 2016
Using social media to market for free is a natural draw, but social networks have created advertising platforms too sophisitcated to ignore.
The Three Character Traits of Successful Digital Brands
Branding Magazine
13 August 2015
What brand characteristics do audiences seek and how can brands mature to become what “inhabitants” of the digital world are looking for?
Six Tactics to Boost Your Email Marketing Strategy
Tenet Partners
9 July 2015
Despite the rise of other avenues of digital communication, email marketing is far from dead.
Why B2B Brands Should Embrace Social Media
Tenet Partners
17 June 2015
Many B2B companies hold the misconception it isn't a necessary space to occupy, but the impact of social media reaches wide and deep for every organization.
How to Build a Better Customer Experience in the Internet of Things
Branding Magazine
3 June 2015
What can companies do to bridge the gaps between IoT technologies and people who have yet to adopt them?